A language issue rises since we are still fresh of what the word difference has meant to people for years, that is nothing more than a invalidated concept often teamed up with cultural barrier. Thus in a society like ours, we end up to associate words with meanings as the same way we drive cars in one way streets, i.e. they can be good or bad – we lost the capacity to play as primitives were used to, as “bricoleurs” to say it with Levi-Strauss: so where the primitive found multiple use for the same tool, from creating a pipe to make a canoe, we lost that capacity and thus we have multiple tools for single uses and the language is following same destiny – Therefore we banned the differences in behalf of a new, more politically correct idea of exchange, acceptance, tangled relations. It’s actually faster and easier to forward, copy and paste a sign, rather than conceptualize and idea bringing it into a different contest. This is “[...] the systems of signs, a material more malleable than meaning” as Baudrillarde wrote.

One could argue that the attempt to create connections between disciplines is not new as Neoplasticists already tried something alike. That would be true if only it hadn’t been for the different approach Neoplasticists adopted in that case. That is the will of bringing graphic, music, painting, sculpture into the Total Masterpiece aimed at integrate different languages into what the Neoplasticists considered to be the only main discipline (the architecture) through a process of a profound knowledge of different arts, then a translation of the different languages to be fully integrated into a system (the architecture) where the several arts could actually fulfill the very system that was being invented. It wasn’t a tweet of a sign. It was instead a creation of a new language.

The Global Marketing becomes surprisingly close to what creative disciplines are turning into today. The Global Masterpiece is born and not only cultural differences (the very richness of each culture) are risking to disappear, somewhat art, design, fashion, architecture, sculpture are sharing same signs those aren’t improving none of them anymore, but rather making them all similar. What is theoretically meant to add meaning turns out to take the meaning out of the signifier.

Modeled in Blender and Softimage. Rendered in Softimage / Mental Ray. Post in PS.
For the color version click below:

Lately I’ve got really interested in connections again, mainly for two reasons. One is a Steven Johnson‘s book, pretty interesting reading if only for its good flow of thoughts. The other is a project who a friend of mine told me quite few time ago now. It’s about connections and structures of data related to Marketing research.

Anyhow, I’ve started to experiment around this idea, below two early tests:

I picked part of that design and re-arranged for this element. Modeled and rendered in Softimage.

Words in the picture are from Rimbdau’s poem “Flower”

The macro comes from a dried artichoke: